About us “Because you’re worth it.” With this world-recognized slogan, and from the beginning, L’Oréal Paris has encouraged women to live their best lives according to their own rules and desires. Committed to quality, to scientific excellence and to permanent innovation, we are proud to be the world’s leading cosmetics brand that makes the best of beauty available to all. With L’Oréal Paris, beauty is synonymous with luxury and accessibility, for fans everywhere to make their own. Beauty to inspire Beyond cosmetics, L’Oréal Paris creates a world of Parisian beauty to inspire every woman everywhere. In dialogue from the streets to its runways, myriad interpretations of Parisian beauty and femininity are reinvented every day.